Fashion Snoops provides
practical information that can benefit any fashion or licensing
professional who needs to be on top of the latest trends in
fashion. Our members include:
- Designers, merchandisers,
product development experts, production experts, sales personnel
and other executives in the apparel manufacturing business
- Trend, creative, art directors
at licensing companies
- Buyers and trend offices
at retailers
- Marketing companies
- Market observers, reporters
and editors
- Universities and other educational organizations
Many fashion Internet sites
offer runway shots, news, reviews and editorials. If your
needs are solely to be aware of the latest news, these
sites will serve you well. At Fashion Snoops, on the other
hand, we pride ourselves on the in depth level of analysis the practical direction we provide:
- Our focus is on bringing
information that you can use in you lines. This comes to
play in the complete merchandised collection we offer, sketches
you can download and use, solid advise on key bodies, colors
and fabrics to use and more.
- Fashion Snoops is all
about answering your needs. That is why our professional
team is made up of designers - not reporters. We planned
the services to answer information gaps that we identified
while designing lines.
- We follow the product
development cycle, so you get the information you need when
you need it.
- We bring the information in
a digestible form,so you can get the gist of what we're
saying quickly. Having said that, there is always an option
to go deeper if you have more time on your hands.
Fashion Snoops is an Internet-based
service. As such, it enables us to give you fresh information
from key stores and streets in major cities throught Europem and America, as well as Tokyo, as soon as the trends hit the floor.
Here's a short recap of the benefits
over fashion trend books:
- Value for the $
- We combine forecasting with extensive retail reporting,
news, editorials and tools that address day-to-day needs
of fashion professionals. Unlike printed publications, you
get it all from one source on one site for a competitive
price.
- Frequency of updates and
freshness of information
- Using digital photography and the Internet as a communication
medium, we are able to post new information within a few
days of the event we cover. Book publishers require a month
or more to collect information, prepare it for print, print
and ship.
- Information sharing
- With Fashion Snoops you can get many people in
your organization exposed to the knowledge base regardless
of their physical location, so if you're in LA and your
production team is in NY, you can still share the knowledge.
- Accessibility
- Whether you are at your office, in a hotel, or at home
you can always access the site as long as you have an Internet
connection.
- Digestibility and in-depth
analysis -
sounds like an oxymoron, but this is where the power of
the Internet comes to play. We bring the information in
a digestible form on the main pages so you can get the gist
of what we're saying quickly. Care for more? Additional
photos and analysis are available just a click away.
- Tools on top of information
- Fashion Snoops provides great tools beyond trend reporting
that are not available in a book format. Here are a few
examples:
- All the photos on
the site can be downloaded, printed or e-mailed.
- The site offers downloadable
computer sketches of key items in each of the collections
featured on the site. Once downloaded, the sketches
can be opened and reworked in programs like "Illustrator",
"Corel Draw", or "Freehand."
- Archive - We keep a year's (and more) worth of information stored in the Archive section,
so a library is always a click away for your reference.
Fashion Snoops features over 2,000
downloadable illustrations and over 60,000 pictures within
a year's time. Fashion Snoops offers you the best of all worlds
-- a selection of pictures carefully picked by our focused
team to represent the essence of new trends, supported by
a large selection of pictures that represent a variety of
interpretations.
The main difference between
the kids and the junior services is the way we interpret and
translate trends. The two services are created and maintained
by separate design teams each with relevant design and merchandising
background.
Kids companies can no longer rely on
simply watering down junior looks or sistering lines. The
reality is that this is a market segment with its own definition
and requirements. We address that in our reporting. The coverage
in the kids focuses on trends in the junior markets that directly
effect the next trends in the kids market. To complete the
picture we also cover current trends in the kids market. The
merchandised collections and the downloadable illustrations
we offer also reflect the key bodies that should comprise
a kids line.
In the junior sections
we naturally focus on product from the junior market and therefore
we cover more junior related retail points. The collections
and the downloadable illustrations we offer also reflect the
key bodies that should comprise a junior line.
Fashion Snoops Denim ia a comprehensive overview of
fashion from the denim perspective. Accordingly, our runway,
trade show, stores and street coverage is focused on denim
items and our reports focus on denim related key bodies and
details like back pockets, zippers), washes, labels and packaging,
graphics and more.
Fashion Snoops Denim
includes both male and female information with a natural focus
on the junior ladies and young men market.
All our other market-focus
services feature denim product as part of a more general trend
discussion. Therefore many denim companies who subscribe to
Fashion Snoops combine the denim service with one or more
market focus services (boys, girls, junior ladies, young men,
infant & toddler)
Fashion Snoops Creative
Services division builds on the company’s expertise
and position as a leading research and trend analysis source
to provide a wide variety of creative services to its customers.
We offer a variety of services in
the following key areas:
- Trend direction
for the development of fashion lines and for licensed properties
- Customized trend research
throughout North America , Europe and Tokyo
- Brand positioning and development
of branded product lines
- Outsourced design and merchandising
services form concept creation to detailed design
and art.
Click
here for more.
It's very simple. Just
click here
to find out about our subscription options. Choose a service
contract that meets your company's needs and we will send
you what you need to get started right away!
Should you be interested,
a free 1-day trial period can be scheduled at your convenience.
Click
here to request a trial period. Please
mention your name, your title, your company name and contact
details in your e-mail. Otherwise we will not be able to accommodate
your request.
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