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If we had to describe Fashion Snoops in just two words, we'd say it is practically perfect ... Unlike other online services, which report only on industry buzz, Fashion Snoops brings to the table usable information you can readily apply to your fashion lines, straight from the runways, trade shows, the worldwide retail floor, and other lifestyle events that inspire fashion.
"The site is comprehensive, and full of useful information, not fluff. We gain value in every level of the company from the design and merchandising team, to the sales staff and executives."
David Shalam, Co-Owner and VP of Sales, Freeze, CMI.
As an Internet-based service, fashionsnoops.com is constantly being updated to give a true and immediate sense of what is happening around the world at any given moment, without leaving the office.
"As a merchandiser / designer, I like the fact that the service is created for me. I get relevant information, when I mostly need it."
Debra Goodstein, Designer, French Toast.
- Comprehensive coverage and in-depth analysis of runways worldwide (ladies, men and kids)
- Trade-show coverage (Premierevision, Expofil, Indigo, Tissu Premier, Mod Amont, Bread & Butter, Magic, ASR, Pitti Bimbo, Mode Paris, Kids' Fashion Brussels and more)
- Store shots from Paris, London, Amsterdam, Berlin, Tokyo, Los Angeles, New York, Miami, and Montreal to confirm forecasted trends.
- Complete merchandised collections - inspired by runway, based on retail and built around important fashion themes. Each collection includes runway and store shots that bring together a look and outline design details. Also included are Pantone suggested colors and sketches of key items created by Fashion Snoops' design team that are available to be downloaded and used with any drawing program.
- Reviews of hot screens, prints, embroideries, etc.
- Graphic inspiration
- Market analysis reports including competitive analysis of key retailers, sell-through reports and business-level news.
- Design tools including downloadable sketches, fashion calendar, specs, shopping maps and more.
- News and editorials that bring the buzz from the fashion industry and the media and entertainment world.
- Archive with direct access to the information featured on the site from the previous seasons.
- ...and so much more!
Fashion Snoops is all about answering the needs of creative teams. That is why our trend teams are made up of merchandisers and designers - not only reporters. We planned the service to answer information gaps that we personally identified while designing and merchandising lines.
In our aim to be practical, we adopted a "hands-on" approach to trend reporting which is designer and merchandiser-friendly. Here are some examples of how that approach comes into play:
- We cover trends separately for each market / gender, thus allowing our members to get directly and quickly to information that is relevant to them.
- Understanding the time constraints under which creative teams work we bring the information in a digestible form, while offering an option to view more photos and get deeper into the conversation at hand
- We simultaneously bring forecasting information for planning the next seasons along side confirmation information (from retail, streets, trade shows, etc) for previously forecasted trends
- We follow the design seasonal timeline: We start the season with runway analysis and other early indications and continue with with weekly reports from the retail floor (by store and by fashion themes). In the midst of the season we focus on hot issues like screens, fabrics and continuous reports about "what's selling" in key indicative stores. At the end of the season, we feature street looks and highlight the successful items of the season
- We present runway information as soon as the shows happen (featured by by city / designer). Once all the runways end, we bring our in depth analysis and interpretation of the common colors, themes and key bodies
- In our By City reports we gather information by individual stores so you can see what is happening at retail now
- We offer completely usable retail merchandised collections with suggested Pantone-coded colors, as well as fully layered sketches and specifications of key bodies that the design team can download and manipulate in any design tool such as Freehand or Illustrator
 fashionsnoops.com offers 7 distinct services for the following markets:
Here’s a short description of our different services:
Fashion Snoops Junior Ladies, Young Men
The latest trends for the dynamic junior and contemporary markets
This service features forecasting information and analysis of up-coming trends, colors, fabrics, and key bodies based on international runways, trade shows, and other events that influence fashion. It also provides retail and street reports, merchandised collections, in-focus overviews on prints, screens, fabrications and more.
Click here for more coverage details.
Click here for our 2005 coverage plan.
Fashion Snoops Denim
A comprehensive overview of fashion from the denim perspective.
This service tracks the trends of the denim lifestyle in the global community and provides access to the denim market via continuous information from Paris , London , Amsterdam, Berlin, New York, Los Angeles, Tokyo and Montreal. It includes reports on general trends as well as on body details (zippers, pockets, etc), washes, labels and packaging, graphics and more, all inspired by runways and trade shows, stores and street, vintage trends, style-leaders, industry-insiders and up-and-coming brands.
Click here for more coverage details.
Click here for our 2005 coverage plan.
Fashion Snoops Kids (boys, girls)
Kidswear-oriented information from both the junior and kidswear markets
This service was created to answer the specific needs of childrenswear fashion professionals creating lines for boys (8 to 20) and girls (7 to 16). The service includes forecasting information based on childrenswear and junior runway, trade shows and other events that influence fashion.The boys and girls services feature children’s and pertinent junior retail information including store shots, street reports, merchandised collections, reports on key items, prints, screens, embroideries and more.
The main difference between the kids and the junior services is the way we interpret and translate trends. The two services are created and maintained by separate design teams each with relevant design and merchandising backgrounds.
Kids companies can no longer rely on simply watering down junior looks or sistering lines. The reality is that this is a market segment with its own definition and requirements. We address that in our reporting. The coverage in the kids focuses on trends in the junior markets that directly effect the next trends in the kids market. To complete the picture we also cover current trends in the kids market. The merchandised collections and the downloadable illustrations we offer also reflect the key bodies that should comprise a kids line.
In the junior sections we naturally focus on product from the junior market and therefore we cover more junior related retail points. The collections and the downloadable illustrations we offer also reflect the key bodies that should comprise a junior line.
Click here for more coverage details.
Click here for our 2005 coverage plan.
Mini Snoops (infant & toddler - boys, girls)
Infant & Toddler-focused information for boys and girls (0 to 6x)
This service was created to answer the specific needs of fashion professionals creating lines for infant & toddler boys and girls (0-6x). It provides retail information from specialty stores and infant and toddler departments of relevant retailers and offers complete merchandised collections around key themes for this market with retail shots, design details, Pantone colors, downloadable sketches and more. Also included are reports from events and trade shows. Special attention is given to design details like allover prints, screens and embroideries; and on infant and toddler-specific categories like sets and layette. Click here for more details.
Click here for more coverage details.
Click here for our 2005 coverage plan.
Whether you are a designer, a merchandiser, a trend manager, a production expert, a salesperson, or a buyer - our goal is to be your preferred source of practical information and tools.
Log-on today to start receiving the latest in the hottest fashion from around the world!
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