BBB:
Karl Heinz of BBB’s
view: On January 21-23rd, BBB made very clear that Berlin
has achieved the status of being one of the world’s
fashion
cities! With BREAD & BUTTER BERLIN’s success the German capital is
internationally perceived as the center of young, progressive fashion and lifestyle
culture. The three days of show were accompanied by the
exhibitor’s and visitor’s optimism and enthusiasm. Despite the increase
in numbers, the quality level of visitors has been raised remarkably. This was
also confirmed by the majority of BBB exhibitors.
Besides the editors of relevant,
international trade and lifestyle press the best and
most known buyers and retailers
used BBB as their information platform: amongst others
Slips (Munich), Off & Co. (Munich), Feldenkirchen (Hamburg),
Spoiled (Amsterdam), Apropos (Cologne), Undefeated (Los
Angeles), Beams (Tokyo), Penelope (Breschia), Bon MarchÈ (Paris),
Colette (Paris), LíEclaireur (Paris), Harvey Nichols
(London), Selfridges (London), Harrods (London), Wood Wood
(Kopenhagen), Norse (Kopenhagen), Concrete (London), Hide
Out (London) have been registered at BBB. In total, some
42 000 visitors were on hand for BBB!
Bread and Butter also announced
a new venue for the south of Europe: Barcelona. According
to Karl Heinz of Bread
and Butter, The concept upon which BREAD & BUTTER BARCELONA
is based has been well received throughout the industry.
A number of brands currently represented in the southern
European region or eager to capture this market have already
announced their decision to take part. The concept behind
BREAD & BUTTER BERLIN will remain unchanged; it has
established itself as a prominent event for the northern
and eastern European region. From a strategic perspective,
this means that exhibitors will be in a position to cover
the entire European market with two key events.
The concept of presenting selected brands from the high-end
segment of contemporary fashion culture within the framework
of a fantastic event that embraces an entire city has been
further enhanced ...
Mark your calendars:
BREAD & BUTTER BARCELONA July
8th -10th, 2005
BREAD & BUTTER BERLIN July
22nd - 24th, 2005
Fashionsnoops’ view: Reviewing
the BBB show is a tall order because at no other venue
will you find such
a high level of quality, design and inspired marketing
as here. Every corner of the show floor from the Tattoo
parlor to the booths, stands and mannequins right down
to the lounges for relaxation are an exercise in design,
art and style. Nothing is left to chance, nothing is left
undone. Take the time to open up the pictures in each section,
and be sure to come back to this report often because many
of the trends seen here are nascent and sure to migrate
stateside over the next year.
Take a look at the Bread & Butter
Berlin show floor!
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