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Stores Colette and Factory People get down with the cool crowd. Colette is one of the best examples of 'lifestyle' trend concept stores that go beyond racks of clothes and into the mindset of trendsetter customers. Factory People in Austin, Texas executes a similar concept and also hosts monthly parties...
Colette, Paris, France
For long the fash pack has known Colette in Paris as the ultimate
destination for style, design and art. Colette is one of the best
examples
of 'lifestyle' trend concept stores that go beyond racks of clothes and
into
the mindset of trendsetter customers. They jump into the social lives
of
customers by holding monthly dance classes that are quite the rage!
Factory People, Austin, Texas
The idea of bringing an atmosphere to stores is not a new concept in
the US,
however, most retailers don't go far beyond throwing a few lounge
chairs in
a store to create ambiance, or attempt it. Factory People in Austin,
Texas
is probably the closest concept in the US that executes a similar
concept to
Colette. They have the art instillations, hot new designer collections
and
most important the SOCIAL aspect going on. They throw frequent parties
on
the roof of their store that are not typical fashion-people-only
parties.
It's there that the trendsetters and hipsters come alive.
Take a look at what's going on at these 2 outlets that truly tap into
the
social lives of their customers!
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