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We research macro trends and cultural shifts.

We look wider, start earlier, and track continuously to spot and track the shifts that will shape consumer decisions.

We connect the dots from culture to product.

By providing a clear understanding of why a trend will be important, we inform actual product direction from start to finish. We bring tranparency to trend forecasting by allowing you full visibility into our conclusion making process.

We deliver clear and actionable trend forecasts.

Facing information overload, today's creatives are looking for more than open-ended options. We give you real recommendations with enough options, data, and analysis to evaluate.

We offer a personalized experience.

With personalized notes from our editors, we supplement reports with detailed insights and analysis from industry experts.

Behind the scenes

Meet the team of forward thinkers and creative minds behind FS.

What sets us apart:

How lifestyle impacts the creative process:

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