As the denim industry is becoming more and more about the survival of the fittest, itīs important to brand your backside more than ever. However due to the emerging trend for elongated silhouettes, a lot of brands are going simple, especially in womenswear noticeably in London. But there was still plenty of newness from our other global cities with everything from statement stitching to screen printing going on. Check out the latest and greatest below!
