Project is a denim destination and hosts a number of brands from ultra premium on down. This season sees a sharp turn towards function in denim, while moderate distressing and deconstruction continues at a lesser level. With functionality in mind, a lot of brands opted for comfort in lighter 7 to 8 oz. denims. Stonewashed denim is popular and whisker detailing dominates heavily or lightly. In terms of styles, we've seen everything from clean styles with tapered legs to baggier options. A number of brands are still big on heavy embroidery and embellishment on back pockets – anything to add a more "customized" feel to the product.