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“Aerie,” a new line of intimates from American Eagle, will launch for fall with an inspiration from what President and Chief Merchandising Officer, Susan McGalla, calls “sweetly sexy.” The exclusive line will offer an assortment of bras, panties, and loungewear for the 15 to 25 year old girl.

With the expansion on new lines, such as “aerie,” American Eagle also plans to expand their real estate by including the new line in their own adjacent store and select stand-alone stores positioned in high volume regions. One of the first stand-alone stores to open will be located at Haywood Mall, in Greenville , SC. This is not the first collection of intimates for American Eagle, but with much success from the previous in-store lounge wear lines their expectations are high for their new expansion.

Steve Madden’s retail revenues of $33.4 million stayed in competition with last year’s results of $33.9 million earned. Madden representatives believe this is due to their phase out of several items in preparations for their 2006 re-launch of accessories, handbags, and belts.

“There was broad based strength in the business and this enabled us to achieve solid top line growth. Specifically, we drove sales increases in nearly every wholesale segment and successfully introduced a new line, SM New York. Additionally, we achieved a higher gross margin at retail compared to the comparable quarter last year. These factors, coupled with our efforts throughout the year to improve operating efficiencies and inventory management, allowed us to make significant gains in overall margins and the bottom line versus last year,” commented Chairman and CEO Jamieson Karson.

Marc Fisher, CEO of Marc Fisher footwear and licensee for GUESS? Footwear launched his signature collection at Macys this week. Fisher, who was previously the president of product development and sourcing for Nine West, gives women everywhere a cheaper, more affordable shoe in the trendiest styles of the season. 

Shoes range from $69 - $89 and come in an assortment of colors and eight styles, including sandals, platforms, and casuals.

“Currently, no company is offering both stylish and quality footwear to

American women at a reasonable price," said Marc Fisher, CEO of Marc Fisher

Footwear. "Our brand brings exactly that to women - a moderately-priced and dependable brand dedicated to fulfilling both aesthetic and practical needs."

Looking for a perfect swimsuit for the summer? Now you can access all the top designer swimsuits with out having to live in a fashion capital. WWW.InStyleSwimWear.com, an online swimwear boutique, offers major swimsuit designers at competitive prices, giving customers an advantage over the in-store client.

This season 10 new designers are Hermanny byViX, Melissa Odabash, JETS, CHIO di Stefania D, Love Surf Love, Karla Colletto, Seafolly, Charmline, Pompei Beach and OndadeMar. Collections include everything from bikinis, monokinis, and one-pieces to trendy cover-ups and flip-flops.