Why do we keep bringing up Lifestyle Trends? Because they help to give us the elbow room we need to take a trend and make it something that our specific market will understand and it gives our audience an anchor to become emotionally involved, based on how they are already feeling! See the BIG 5 now!
This theme is how the boy’s market will be playing the Ethnicity trend. Influences from Turkey, India, the Middle East and Africa converge in prints, spicy colors and natural materials. Look to add small details that make the difference such as indigenous art motifs, border prints, rich buttons and even tape trims. Stand collars, layered shirts and cargo detailed pants give the look its versatility. Look to ceramics, mosaics, tapestries, wallpapers and clothing patterns from your ethnic inspiration of choice.
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