Why do we keep bringing up Lifestyle Trends? Because they help to give us the elbow room we need to take a trend and make it something that our specific market will understand and it gives our audience an anchor to become emotionally involved, based on how they are already feeling! See the BIG 5 now!
The Green Scene is translated literally here as the color story and as the basis for all of the visuals. The palette plays on the importance of offering greens together and of playing them off against the new neutral of the season; Grey. Go for stripes, plaids and prints that are all green or work in clever animal patterns that offer a twist on the reality. You may choose to offer messages, though our feeling is that the 3 R’s have been absorbed and now it is time to fall in love with the Planet and offer boys visuals of our stunning planet. Keep the silhouettes tried and true with layering, cut and sew details and even some denim looks in the mix. Leave plenty of room for the visuals to do the talking!
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