Why do we keep bringing up Lifestyle Trends? Because they help to give us the elbow room we need to take a trend and make it something that our specific market will understand and it gives our audience an anchor to become emotionally involved, based on how they are already feeling! See the BIG 5 now!
This look is in keeping with what is happening in the junior and the young men’s markets. It has a clever 80’s backbone along with the hip colors and slick silhouettes. Cut and sew and color blocking are key for the little guys and can be offered in any knit silhouette you can dream up. Denim is key here in grey and in fun punch colors. The graphics are a mix of eye popping graphic elements, retro text, twisted humor and painterly effects all served up as brights mixed with fun midtones against a backdrop of white, black or silver grey.
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