The line is targeted at the lower-priced market, set to compete with Target, the Children's Place and Old Navy. Price wise, you could get an entire outfit for $25, which would include embroidered jeans and a graphic top. The new label is big on quality and not looking cheap. In that regard, they are eager to jump on trends much faster than their lower-priced competitors. Stores have opened in California, and a total of 10 stores are set to open this year. Eventually, Crazy 8 hopes to be the same size as Gymboree, which has 581 stores in the US and Canada.