The children's wear market is going through a big change in London, most evidently seen by Harrods revamped kids department. The growth spurt is attributed mostly to international designer diffusion ranges.

It seems that every big adult designer has their pint sized range. Harrods has dedicated an entire 2,000-square-foot space for these brands which include Roberto Cavalli, Dolce & Gabbana, Ralph Lauren, Armani and Dior for the tiny tots. Business is said to have shot up because the big labels are essentially lifestyles that parents already buy into for themselves. They view buying the same labels for their kids as an extension of the brand. The new look of the international designer kids department is minimalist yet sophisticated, appealing clearly to the parents out there. As for the tots, best be on your best behavior; no spills on that Chloe dress!