HomeMini Snoops > News & Tools: JC Penney - Toddler and Infant Girls (May '05)
JC Penney - Toddler and Infant Girls
May 2005


JC Penney general overview

JC Penney in the News

JC Penney More than Quadruples in Q1

Department-store chain JC Penney Co. recently posted a more than fourfold rise in profit for the first quarter, helped by improved sales and sharply higher Internet business. Quarterly earnings jumped to $172 million, or 63 cents per share, from $41 million, or 13 cents, in the first quarter a year ago. On a continuing operations basis, prior-year earnings were 38 cents per share, the company said. The latest results beat by 2 cents a share the average analyst estimate from a survey by Thomson Financial.

Sales totaled $4.19 billion, a gain of 4 percent from $4.03 billion and ahead of analysts' estimate for $4.17 billion. At stores open at least a year, sales rose 3 percent, compared with growth of 9.5 percent the year before. Catalog and Internet sales also expanded by 5.4 percent, with Internet sales alone climbing 35 percent, JC Penney said.

Second-quarter earnings are forecast in the range of 25 cents to 30 cents per share — including about 3 cents in charges for retiring debt and expensing stock options — with same-store sales expected to increase at a low single-digit percentage rate. For the year, JC Penney projects income of $2.96 to $3.08 per share, including charges of about 13 cents.

Analysts expect a second-quarter profit of 31 cents per share and annual earnings of $3.17 per share. Those estimates usually exclude extraordinary gains and charges. Shares of JC Penney rose 67 cents to $48.50 in Tuesday morning trading on the New York Stock Exchange.

Toddler and infant department overview

The big news here is that the two piece set is quickly growing into a three and four piece deal with hats, bibs, shoes and toys being given away as part of the mix. Carters and Osh Kosh continue to hold down the department with cute coordinates.

Opportunities in the infant's and toddler's department

We found some incredibly cute items here, such as the sweater knit dip dyed halter by Arizona, that were buried behind tons of other merchandise and behind all of the branded coordinates. How about some cute impulse items up front-say a cute halter, a tee or two, a short and a jean as well as some sandals and hats. That way moms can grab and go and not feel so looped into a theme or grouping. Also, for the 4th of July there was a cute coordinate grouping by Osh Kosh but most parents are already used to just buying a $5 tee at Old Navy and might balk at laying out serious cash for a coordinated look that is so seasonal.

A look into the department:


Knit Tops
       

Licensed tees are hot but new halters and sweater knit tops are also part of this great mix.

Click on the photos below to enlarge!
         
Toddlers
         
Okie Dokie
$7.99
Strawberry Shortcake
$9.99
Arizona
$10.99
Okie Dokie
$12.99
Mudd
$14.00
         
Zana Di
$14.00
Mudd $14.00 Arizona
$16.99
Levi's
$20.00
Osh Kosh B'Gosh $20.00
         
Infants
         
     
Okie Dokie
$7.99
Osh Kosh B'Gosh $16.00      
       
         

Woven Tops
       
Arizona’s crinkled blouses are cute and right on trend!
Click on the photos below to enlarge!
         
Toddlers
         
     
Arizona
$10.99
Levi's
$22.00
     
         
Infants
         
     
Arizona
$10.99
Osh Kosh B'Gosh
$19.00
     
       
         
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