The idea here is that these brand's original customers are maturing and having kids; and stylish moms want the same stylish edge for their children's wardrobes. In fact, parents are buying the exact same style and washes of denim as they buy for themselves.

What a great concept especially at a time when the adult premium denim market is at a decline. Children are making quite an impact on brand and designer sales as the babies' and kids' denim boom continues to grow. You can find these brands catering to children at Scoop, Barneys New York, Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, and boutiques such as Babesta in New York, Naked Baby Boutique in Los Angeles, and Psychobaby in Chicago.