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With the
holidays now officially just around the corner, we are beginning
to see sales of apparel pick up. Parents are in a rush to get
mid winter necessities and holiday finery purchased before the
pickings get too slim. In London, the leading retailers all seem
to have concentrated their efforts on providing shoppers with
fun, easily coordinated and cozy looks for the season. Plush,
fur trims, corduroy and sweaters are topping the charts at all
of these stores. Funny appliqués, stripes and layered looks
are all key. Take a closer look at the best sellers from in and
around London!
| H&M |
| What is hot at H&M? Stripes! All forms
of knit stripes on tees and sweaters have been blowing out.
The perfect match up piece has been the short denim skirts
that have also blown right out. The best color combos in the
knits have been the soft pink and tan looks that have punches
of warm reds for richness. Embroidered tops with a sense of
humor have also been key according to the associate. Funny
reindeer, bunnies with flowers, bears and, of course, Paddington
Bear have been great sellers for gift giving, we are told.
Floral embroideries themed to match the striped tops in color
have also sold very well. Fur trimmed outerwear and red corduroy
top off the best selling looks here! |
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| Mothercare |
| Mothercare's best sellers have a slightly
different feel about them. The leading looks here are soft
and feminine with flared, fluffy, floral and fancy finishes
to them. Cotton blouses have been very good sellers and have
been merchandised with cotton cardigans in floral and solid
looks. The floral cardigan and the chenille solid have done
best. Also important here are stripes according to the associate.
Striped knit tops have been priced low and have sold as tie
ins to other exciting merchandise while striped sweaters have
sold right out on their own. Both the patchwork and the embroidered
jumpers have done well while the Puppy fleece set has been
a great item for them. According to the associate, the "non
gender" appeal is what makes this look sell so well.
People buy it for gifts and they never go wrong with the color!
Lastly, the best selling outerwear here has been the quilted
vest (seen in an updated shape and shine finish here), the
heavy pea coat and the fur trimmed and embroidered jacket. |
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| Next |
| At Next, a sense of humor makes for a
best selling early holiday item. The funny angel shirt has
sold very briskly for gift giving according to the associate
here. Also key have been these two knit cardigans. The solid
version is lined in jersey for added cuddle and features ultra
cool toggle buttons. The striped version that has also sold
exceedingly well features a zip front and a lined hoodie. |
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| Zara |
| Let's talk about pink. Pink sells. In
fact, the stunning pink sherpa trimmed jacket has blown out
of the store much, much quicker than its beige counterpart
according to the associate. While still on the subject of
pink,this pink embroidered jumper has proven to be irresistible
and has sold right out. Got Pink? |
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