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Saks has got a new kind of promotion going on. Just in time for the holidays they released the book Snowpeople, a new limited-edition hardcover children’s book published by Harper Collins.

The book tells a story of a group of snowpeople looking to celebrate their own identities, as put in the last line “Different is brilliant.

It’s what makes you YOU!” The book is featured in Saks catalog, windows and stores. Snowpeople retails for $16.99, with $2 of each sale going to St. Jude Children’s Research Hospital’s 2007 Thanks and Giving campaign. We have to admit, this is a very clever marketing concept with beautiful book illustrations to boot!