HomeMini Snoops > News & Tools: Target - Toddler and Infant Girls (April '05)
Target - Toddler and Infant Girls
April 2005
 


Target general overview

Target Corporation March Sales From Continuing Operations Up 14.3 Percent

Target Corporation reported that its net retail sales from continuing operations (principally Target Stores) for the five weeks ended April 2, 2005 increased 14.3 percent to $4.408 billion from $3.855 billion for the five-week period ended April 3, 2004. On this same basis, comparable-store sales increased 8.2 percent from fiscal March 2004.

"We are pleased with our March sales results, which were at the upper end of our planned range for the month," said Bob Ulrich, chairman and chief executive officer of Target Corporation. "While we believe these results should be considered in the context of this year's earlier Easter holiday, our better-than-expected sales performance in February and March gives us confidence that we will meet or exceed our first quarter profit plan."

The merchandise categories with the strongest comparable store sales were toys, home entertainment, perishables/ consumables and stationary/ holiday. The categories with the weakest sales performance of the month were garden place/ home improvement, auto, sporting goods and domestics. Target’s strongest markets during March were in the South and Southeast.

Looking forward to April, the comparable store sales plan is an increase in the range of 2 to 4 percent, reflecting the earlier Easter holiday this year.

                             Sales    Total Sales   Comparable Stores % Change
     Continuing Operations (millions)   % Change     This Year     Last Year

     March                   $4,408       14.3          8.2          7.8

     Year-to-date            $7,784       15.1          8.5          7.9
                    

Target celebrated 26 grand openings on March 6

Sunday, March 6, Target corp celebrated the grand opening of 26 new Target stores. New Target stores opened in the following cities:

Toddler and infant department overview

Target has gone ahead and created a line based on the 4th of July called ‘So 4th’. This concept is the absolute cutest here in I/T because they have tees that say, “Born in 2005” and the styling is just a bit more thought out. Also here are licensed sets in Dora, Care Bears, Bob the Builder, Mickey, Minnie and Spiderman. In girls these sets are bright and fun but very similar to one another while in boys the looks are a bit more distinct.

What we would like to see more of

Reversible items, panties to match sun dresses, hats to match (sold separately but offered in bins above apparel racks) and innovative knit bottoms.

A look into the department:


Knit Tops
       

We love Circo’s rib bottom band and Cherokee’s rib peasant styled top best! Several lines offered fooler layers; also hip for such small sizes!

Click on the photos below to enlarge!
         
Toddlers
         
Circo
$3.99
Circo
$4.99
Circo
$4.99
So 4th
$4.99
Cherokee
$5.99
         
     
Circo
$5.99
Genuine Kids
$5.99
     
         
Infants
         
     
Cherokee
$5.99
Circo
$5.99
     
       
         

Woven Tops
       
Smocks rule for spring summer, and Target has several on deck. Striped blouses and ethnic shoulder tie tops are also right on trend.
Click on the photos below to enlarge!
         
Toddlers
         
 
Cherokee
$5.99
Cherokee
$5.99
Genuine Kids
$7.99
Genuine Kids
$7.99
 
         
Infants
         
     
Cherokee
$5.99
Genuine Kids
$7.99
     
       
         
Continues on on page 2 >