HomeMini Snoops > News & Tools: Target - Toddler and Infant Girls (Feb '08)

Target and Wal-mart will be fine-tuning their strategies as the economy skids towards a recession. While Wal-mart and Wall Street analysts insist that the low price strategy at Wal-Mart will win during tough times, we don’t foresee Target entering into the low price ring just for the sake of it. The Target strategy axis is on offering new lines, new looks and expanding the brand bases they already own.
   

They continue to offer their Go International designer looks in juniors and this past month marked the return of the seasonal International Bazaar in home wares. The performance branded C9 apparel has trickled in to the girl’s department while in the infant’s bedding we found the new brand extension line of Dwell called Dwell Studio offering hip bedding and room accent pieces for baby. But the biggest news at the Bulls-eye was the opening of the Converse One Star shops in juniors, young men’s and in the kids and adult shoe zones. This new line is loaded with American nostalgia, rugged craftsmanship and the brand ID that everyone is clamoring for: The Star. See the special section on Converse One Star below and take a look at the movers and shakers from Target’s retail floor!

Target Mini Girls: This is the perfect department to really see how Target straddles the contemporary parent and the hip parent markets! In dresses you’ll find self belted shirtdresses alongside licensed smock dresses and in the knit top area you’ll find faux-layered tunics alongside Dora screened basics.

 
 
 
 
 
 
 
 
 
 


Knit Tops

 

Toddlers
Infants
       
 

Woven Tops

 

Toddlers
Infants
       

Knit Bottoms

.

Toddlers
Infants
       

Woven Bottoms

 

Toddlers
Infants
       
 

Sweaters

 

Toddlers
Infants
       
 

Sets

 

Toddlers
Infants
       

Hoodies

 

Toddlers
       

Jumpers

 

Infants
       

Sleepwear

 

Toddlers
Infants
       

Dresses

 

Toddlers
Infants