ASR is where the world turns for all the best extreme sport brands. The show is always heavily driven by graphics in addition to more alternative performance or just plain SoCal threads. We walked the show and selected the best brands making waves. Be sure to take full advantage of both the sportswear and graphics reports to absorb the impact of this show!

Trend wise, skulls and skeletons show no sign of slowing up. It's the techniques of tye dying or crinkle washes that makes this look new. Metallic foiling is happening as well as any type of mixed media. Take for example screening on patches or embroidery over screens. Popular subjects include birds, tigers and Indian heads. Take a good look!