Despite lower than expected sales for November and December, Kmart continues to march forward with some impressive looks and items from house brands such as Route 66 and Wonder Kids.

Both brands are offering trend right merchandise that isn’t over thought or over priced. Joe Boxer is back leading the pack in adult loungwear with the short-lived PinK initiative in the back seat from what we could tell. Licensing is still a major draw here with Raven, individual princesses such as Cinderella and Dora the big names in girls, Cars, Winners circle, Superman and Spongebob still leading the male names. We couldn’t find any Thalia merchandise; perhaps the sun has set on the demographic based branding here at Kmart.

Boys:The boy’s department didn’t garner the same excitement as some of the others mainly because the assortment looked more basic. The hoodies and the sleepwear were the exception though; striped trims, plaid shirt bodies with hoods and licensed playwear style pj’s were the best items in the mix.