It seems there's been a recent uprise in women geared sport fashion in Paris. Here we take a look into three influential stores that seem to be leading the way: Anatomie, Attractive and Nike Women.

 

We LOVE this store. Anatomie is actually an American brand that's big on quality European fabrics. The reason the store works is because it has it's target customer down! It's for a more missy (for lack of a better term) customer and the merchandising mix combines both athletic gear as well as sporty casual options that are a far throw from Juicy Couture. Keeping in mind a more sophisticated customer, the product isn't earth-shattering but the quality is excellent and the store merchandise works beautifully.
Anatomie 231 boulevard Pereire 75017 Paris

Attractive is the first multi-brand shop dedicated to women that carries big brands like Adidas and Nike. However, what you'll find here is that the way the store is merchandised looks more like a ladies apparel store than a Foot Locker. The apparel is different too, with much attention given to design details typically overlooked in athletic apparel. Dance-inspired gear seems to be popular.
Attractive Forum des halles, niveau-2, porte Rambuteau

Nike has always been at the forefront of innovation with the right product (or celebrity endorsement) at the right time. They have countless divisions specializing in areas from golf to soccer and everything in between. The Nike Women store looked impressive, in a more boutique setting with a load of key items mixed in with some forward pieces like dropped crotch pants.
Nike Women 36 rue de Passy 75016 Paris

 
 Home   |   Girls   |   Boys   |  Early View   |  Trade Shows  |  News & Tools