Fashion Snoops: News & Tools > Walmart

Wal-mart is one of the retailers that when times get tough, they get moving. Their low prices stand the test of time and are just the thing to lure the shoppers who feel that their wallets are being pinched at the pump and in their mortgage envelopes.

In short, the more Americans skid towards financial hardship, the more Wal-mart shoppers there are. That said the store has turned its attention to lowering prices and to sticking to their value formula. So while the apparel selection may not be as fashionable as it once was, it sure offers the lowest prices to those who shop here. We found one new fashion strategy in girls and juniors: Miskits.

This is a line of illustrated cats licensed to apparel by the same artist who created Bobby Jack. Are they going to follow in JC Penney’s footsteps and create a Miskits department in girls and juniors? We think so. Check out our blog on Miskits for more info!

	Knit Tops
	Knit Bottoms
	Woven Tops
	Woven Bottoms
	Hoodies
	Dresses

Sleepwear

In girl’s, licenses are also key with Hannah Montana and Wal-mart’s exclusive Miskits concept available in knit tops and bottoms. (More on Miskits in this week’s blog) We also found licenses dominating in sleepwear with Happy Bunny and Spongebob at $14 versus Faded Glory’s pretty kitty at just under $11. The Mary Kate and Ashley franchise lives on here and they continue to offer fashion content (at premium prices) to Wal-mart guests.

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