H&M collaborated with the makers of Sims to create a virtual fashion world for gamers. This is major! H&M is the first brand to ever enter the Sims world this way, and it's actually surprising no one came up with the idea earlier.
 
The player can chose from a multitude of fashion items, inspired by real H&M designs, to create their Sims character's style. The player can then design and personalize their own H&M store, and add retail items such as mannequins, clothing racks, cash registers, and fitting rooms.
 
 

Finally, the player can design a runway for their very own online fashion show where their Sims can show off their head-turning outfits created by the player.

The fashion shows can be voted for online by others, and the top votes are placed in a special showcase.

 
 
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