New York City is THE Mecca of holiday windows. Tourists come in mass crowds just to stand outside these windows in awe. Department stores use the attention to speak to window shoppers and create their store identity.

Whether the shopping experience is playful and exciting or a luxurious dream, window dressers take on the task of entertaining the audience and branding the store.

New Yorkers take window display SO seriously, that they’ve formed an award ceremony for window dressers called the Display & Design Ideas Holiday Window competition (DDI). Below are the platinum, gold and silver winners as well as others that we think deserve the limelite as well.
Click on the images below to view detailed coverage of all stores.
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