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Boys Report
August 25-28, 2003 Las Vegas

Art	Sportswear	Disney & Vespa	Little Boy Sportswear

As Seen in Young Men:
Art	Sportswear	Skate & Punk	Paramilitary

The spring 2004 buying season is officially at hand. Magic busy as usual with an influx of new brands, forward looks, fresh colors and new takes on best sellers.

Take a closer look at Magic:

Art
It is no surprise that the true boys wear manufacturers continue to bank on the animated brand character’s appeal. Flame Head continues to generate sales with his biking, Skating and sporty antics. Screening on denim was newest here.
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Sportswear
Plugg showed some well worn and washed camo looks with skull screens on hoodies while crisp resort wear looks and some denim and related separates were seen at the new ‘Cool Island’. Some sublestatic print shirts were still on the floor with a skate scene as the newest version.
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Disney & Vespa
As if Vespa couldn’t get any cooler as a brand! This new union is sure to be a hit and could very well lay the ground work for a future generation of Vespa riders. Mickey, Goofy and other Disney characters are seen on Vespas puttering through various scenes. The art varies from black and white line art to colorful retro pools of color offset by a black outline character to a wonderful rendering of Donald on a vintage ‘46 scooter. This new relationship is a win-win deal!
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Little Boy Sportswear
The usual branded product names are here with Tonka and Flame Head joined by apparel newcomer Skechers. Bright color blocks, fun screens and busy bottoms continue.
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As seen in young men's
The menswear side of the show yielded plenty of great looks to inspire in the boy’s area. Screened tees were edgier and made use of gross humor and vintage effects. The sportswear was driven by rocker looks, military items and some hard core sports inspired pieces. Take a closer look.
Young Men's Art
The crass humor of the teenage boy inspires even kids as young as 8, but just remember to keep the slogans clean enough for school! The trick is to show humble characters in familiar situations and to poke gentle fun. Also hip are vintage ads, skulls and very biker inspired looks.
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Young Men's Sportswear
The motorcycle jacket was a very visible piece this time at Magic. Jackie Chan was also on hand promoting his brand of casual athletic fashions. Hook ups take on another look that is busier and better than before.
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Young Men's Skate & Punk
This look was so important in men’s that even the skate brands got in on the music action. Denims were cut off at below the knee, chains and other hardware were everywhere, splatter prints were seen on the woven shirts and crisp, striped shirts were embellished with skulls and bones. Good Charlotte’s new band brand ‘Made’ was on hand and it promises to drive music themed apparel to a higher note.
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Young Men's Paramilitary
The military theme just won’t go away. The latest looks from the show included muted and well washed camos, the addition of sportswear and layered looks for a softer take, patched jackets and the longer short fully loaded with pockets and trims.
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The PANTONE® Reference names and/or numbers are from the PANTONE for fashion and home color system (a component of the PANTONE Textile Color System®). The colors shown here are simulations, which may not match the PANTONE Color Standards. For accurate PANTONE Color Standards, refer to the current edition of the PANTONE for fashion and home color guide or PANTONE for fashion and home color selector - cotton, whichever is applicable. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions © Pantone, Inc., 2003. Panton, Inc.'s trademarks and copyrights used with the permission of Pantone, Inc. under License Agreement with Fashion Snoops, Inc.