Home > Tool Box > Trade Shows: Magic

Magic wrapped up September 1st and the show can be summed up as the best it has been in years. We saw more brands, more browsing and more product than in years past. Highlights from the show include incredible graphics ( be sure to check out the graphics reports for more), stunning denim, very hip menswear, well styled kid’s collections and tons of variety for junior and contemporary women. Be sure to check out each section for the top trends and best brands from the show floor!

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    Top Trends from Magic Men
    Brands
 
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A closer look at some of the best brands yielded some important emerging menswear trends. Embellishment is moving rapidly into the mix here and it is not uncommon to see heavily embroidered yokes on jeans and non denim pieces. Blazers are still out there but they are getting screened and updated with raw and clever details. Asian art is key and is appearing on trainer jackets and polos across the board. Tigers and cranes are the visual of choice there. We are seeing short sleeved trainers in the urban area and they look newest when paired with a ‘ matching’ or related tee. Polos are still out there but the soccer flavored ones are best. Screening on the inside of the neck creates buzz at the time of purchase! Finally, gangster humor, particularly Mob humor is on the rise...could Growing up Gotti have something to do with that? Take a closer look!
 
   
   
     
       
     
       
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Vintage inspired tees and button downs paired with light washed, big-pocketed shorts were a hit with this brand. Elastic waist shorts and two-toned shirts are key. An earth tone color palette mixed with easy cottons, chambray, and poplin create a summery feel.
   
   
     
       
       
 
       
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Super heroes are saving the day with this collection. Spiderman and Thomas the Train are incorporated to get the imagination going. Great bold colors and power fighting prints are key. The band Green Day is also on print to give the collection an extra flair.
   
   
     
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This collection features awesome racing jackets with cool embroidered patches in bright colors that make the silhouettes pop. Jackets are collar-less and include front flapped pockets with intricate detail on the sleeves. These are perfect for the punk rock boy.
 
   
   
   
     
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Baseball tees and polo’s are this brands signature. Cool screened prints such as DMX bikers and bowling give boys something to relate too. These silhouettes are created in cool cotton for a comfortable, rugged effect.
   
   
     
     
       
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Surfer boys get ready to catch the wave. This brand offers tons of trunks and wetsuits. Cool ocean-like tones are incorporated to get into the drift of the sea. Trunks including intricate embroidery and screens are key.
   
   
   
     
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