The Bread and Butter urban brand show is quickly becoming the key venue to see and be seen at. The brand roster was swollen with up and coming and established denim brands like Levi's, FCUK, Scotch and more while the guests and buyers included folks from all over the world and represented stores such as Fred Segal (Los Angeles), Colette (Paris), Jones (London) and Isetan (Tokyo).

So why all of the fuss?
BBB is one of the few venues where denim is explored in all of its forms from hip hop to punk to street and retro and all under one roof. There are stands, runway shows and performance artists on hand to drive home brand messages and to show off the latest looks and vibes. The feel of the show is artsy and in tune with the current "mid century revisited" vibe that is so important with respect to clubbing, decor and head space. And besides, Berlin is the city to shop if you have any energy left after seeing the show!

We blanketed the show with several reporters and photographers so that you could get the feeling that you were there. We zeroed in on trendspotting by way of snapping show guests and parties, we locked in on key booths and brands and we covered all of the runway shows too. Lastly, we focus on the visual art content of the show as seen inside and outside of the booths so that you can get a sense of the up and coming graphics vibe as well. Enjoy! Viel Spass!

Take a closer look at some of the key junior looks from the Bread & Butter floor!