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Bigger, better,
and more MAGIC! Held August 30th to September 2nd at the Las
Vegas Convention Center, over 3,300 exhibiting companies welcomed
retailers to the largest and most comprehensive apparel and
accessory showcase in the world, MAGIC Marketplace. It featured
1,200 new exhibitors, more space, and finally combined WWDMAGIC
under one roof with the rest of the MAGIC shows. Pre-registration
was also up 7% from February 2004’s 90,000 total attendees.
Merchandise on hand was in full gear for Spring 2005,
with great runway shows showcasing many of the season’s
key trends.
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All
things pretty! Trickling down from the junior scene are ultra-girly
details like puff sleeves, baby doll tops, and frilly skirts.
Even the knit scene is pretty with layered, dance-inspired
styles and fun appliqués. Hot bright hues are used
across the board. Tees are full of attitude and embellishment
and perfect topped with screen printed denim. Take a look
at the trend roundup below! |
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| Coming
at the girl’s market is this fresh and feminine look from
juniors. You can expect more ruffled tanks, baby dolls, and skirts
in the seasons to come. take that same thinking and apply it to
your every day basics for updates like the puff sleeved and scooped
neck tee seen here! |
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| Tropical
by nature these hot shades are just a hint at the brightness ahead.
Think bright on bright or with white. |
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| Vintage
style art and finishes are still strong while the tee colors are
getting brighter and closer to candy shades. Needlepoint style art
and tie ins to cool denim are coming at us from juniors while cute
composition and attitude verbiage is a strong feature for girl’s
licensed product. |
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| Denim
rules for all girls and all sizes. The jacket is back in full force
with screening, spraying and appliqués on deck. Denim skirts
are short and snappy with flounces and frills key. The jean is ripped,
repaired, cropped, screened, vintage or updated with fresh pockets
and tape trims. |
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| The
knit business is reinventing itself after a few seasons of athletic
styling. While varsity looks will always be strong, newer concepts
such as feminine, layered, balletic and bright knits are on the
rise. From juniors we are seeing a direct tie in with denim appliqués
and tie dye looks that could be great for girls! |
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| This
line is looking so very L.A. with screened denim, trucker hats,
trainer jackets and heavy branding. Their saucy cut and sew jackets
and sherpa trimmed corduroy toppers are best! |
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| The
tee is still very much an instant message vehicle in girls. The
colors are uplifting and fruity with attitude slogans, retro characters
and one color art in tow. Flower pins, stones, sequins and cut and
sew inserts are very hip! |
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