Often times what pushes a customer to buy one item over another is the very fact that the superior item has better detailing.

The best thing out there right now are ruffles, gathers and pleats which could essentially be applied to any intimate item. What makes them so effective is that the detail is done on a small-scale that is not visible through clothes but adds a welcome dose of romance. Pleats seem to be taking over the role of ruffles, so be sure to check out the high-end designers already experimenting there. But the frills don't stop with that! Peplums and rows of ruffles push a flirty yet fun image. Embroidery always has it's place, and this season it's a bit bolder with ribbons. Corset lacing isn't just for corsets anymore and hearts are applied in a number of ways.