Jill Roberts, of her popular self-named SoCal boutiques is known for breaking out brands like 3.1 Philip Lim and See by Chloe.

 
   
 

Now she's branched out and opened Seaten, which houses her own label of luxe clothes. A beachy keen flavor is definitely apparent and the clothes are just right for the St.Tropez crowd. The store goes further into lifestyle with linens and housewares. Seaton Flagship, 8920 Melrose Avenue, West Hollywood, CA.

 
 
 
 
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