Prints, patterns and embroideries are essential to set the tone of swimwear trends. This season everything is looking bold and bright, starting with the 70s influence on kaleidoscopic prints which combine geometrics and florals.

Florals are an essential direction all alone, whether they are classic Hawaiian prints or English garden inspired. Other classics like polka dots and stripes are updated with bright colors or varied sizes. Ethnicity continues to have a hold on the market especially with Ikat motifs. Another favorite is Under the Sea, which is a natural fit for swimwear and explores sea life from aqua water effects to plants and fish scales.