In its 23rd year, Winter Music Conference is regarded as the singular networking event in the dance music industry. The event encompasses every aspect of the electronic music industry including the top technological innovators, music producers, radio and video programmers, audio manufacturers, record labels reps and most fashionably, legendary DJ's and serious party people. On top of all the panel discussions and demos of the latest DJ gadgets, there are, of corse, endless parties! When an event draws in the top DJ's from around the world to sunny South Beach in the middle of March, you can bet that the parties start at noon and run til early morning. With all the high profile wheeling and dealing, record labels, energy drinks, and clothing and sneaker companies sponsor parties and product giveaways to keep the fun flowing. Every bill is packed with amazing DJ's and performances. Every dance floor is poppin' with amazing dancers while music and fashion professionals exchange cards and make connections.

Most party going girls have a costume change mid day, keeping city prep style looks for pool-side parties and brunch during the day and embracing the 90s for night time wild styles in warehouse parties and mega clubs. Accessories are key in a city where a bathing suit is considered normal street wear. Most hip hop and dance styles are unisex, its all about the big shades, metallic sneakers, bright baseball caps, and boomin' bling. To say the 90s are back is an understatement, the 90s are ruling the music hipster scene right now! From fanny packs to Nike dunks, WMC was the event to rock your 90s digs with ironic pride!