Reporter:
Micheline McGrath
BBB:
Karl Heinz of BBB’s view: On January
21-23rd, BBB made very clear that Berlin has achieved
the status of being one of the world’s fashion
cities! With BREAD & BUTTER BERLIN’s
success the German capital is internationally perceived
as the center of young, progressive fashion and
lifestyle culture. The three days of show were
accompanied by the exhibitor’s and visitor’s
optimism and enthusiasm. Despite the increase in
numbers, the quality level of visitors has been
raised remarkably. This was also confirmed by the
majority of BBB exhibitors.
Besides the editors of relevant,
international trade and lifestyle press the best
and most known buyers and retailers used BBB as
their information platform: amongst others Slips
(Munich), Off & Co. (Munich), Feldenkirchen
(Hamburg), Spoiled (Amsterdam), Apropos (Cologne),
Undefeated (Los Angeles), Beams (Tokyo), Penelope
(Breschia), Bon MarchÈ (Paris), Colette
(Paris), LíEclaireur (Paris), Harvey Nichols
(London), Selfridges (London), Harrods (London),
Wood Wood (Kopenhagen), Norse (Kopenhagen), Concrete
(London), Hide Out (London) have been registered
at BBB. In total, some 42 000 visitors were on
hand for BBB!
Bread and Butter also announced
a new venue for the south of Europe: Barcelona.
According to Karl Heinz of Bread and Butter, The
concept upon which BREAD & BUTTER BARCELONA
is based has been well received throughout the
industry. A number of brands currently represented
in the southern European region or eager to capture
this market have already announced their decision
to take part. The concept behind BREAD & BUTTER
BERLIN will remain unchanged; it has established
itself as a prominent event for the northern and
eastern European region. From a strategic perspective,
this means that exhibitors will be in a position
to cover the entire European market with two key
events.
The concept of presenting selected brands from the high-end segment of
contemporary fashion culture within the framework of a fantastic event
that embraces an entire city has been further enhanced ...
Mark your calendars:
BREAD & BUTTER BARCELONA
July 8th -10th, 2005
BREAD & BUTTER BERLIN July
22nd - 24th, 2005
Fashionsnoops’ view: Reviewing
the BBB show is a tall order because at no other
venue will you find such a high level of quality,
design and inspired marketing as here. Every corner
of the show floor from the Tattoo parlor to the
booths, stands and mannequins right down to the
lounges for relaxation are an exercise in design,
art and style. Nothing is left to chance, nothing
is left undone. Take the time to open up the pictures
in each section, and be sure to come back to this
report often because many of the trends seen here
are nascent and sure to migrate stateside over
the next year.
Take a look at the Bread & Butter
Berlin show floor!
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