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By: Sophie Thorpe, Press Photographer

WWDMAGIC was packed with various new vendors and many categories boasted strong increases. The contemporary category experienced a 24 percent increase, while juniors’ had a 7 percent jump. For foreign companies like French line New London, Magic was the logical place to launch in America. Tee shirt lines were all the hype ranging from C&C, Disney licenses, and celebrity lines like that of ‘The R Line’ from Ryan Seacrest. Other celeb debuts include that of Jessica Simpson, Macy Gray, and Will.i.am of The Black Eyed Peas. Take a look at Magic’s newest and greatest additions below!

 

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C&C already has overwhelming success with their brightly colored ‘vintage-feel’ layering tee’s and cult following. For the first time, they brought the line to Magic. Screens and prints on tee’s and denim bottoms are the newest additions for Fall.

 
 

 

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Beloved fairy-tale icons are the hot fashion items in a slew of lines. Disney had been leaning towards higher-end fashion for a while with Disney Vintage and Jem Sportswear licenses. All the hype has amounted to a new line, Disney Couture and Doe. While Disney Couture consists of mostly cutesy tees like Alice In Wonderland, Chip and Dale, and Bambi, Doe takes it to the next level with Russian tattoo art screens that translate into racy slang (that is interpreted on the inside of each tee). Jem Sportswear sticks to the classics like Mickey, Vintage Peanuts, and the newest play on Desperate Housewives.

 
Disney Couture and Disney Vintage

 

 

 
Doe

 

 

 
Disney Couture and Disney Vintage

 

 

 

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Pop princess Jessica Simpson launched Sweet Kisses, a lifestyle brand that includes sportswear, denim, watches, lingerie, and handbags. The new line is a multi-tiered approach with varying price points that offer a little something for everyone with an overall pretty and contemporary look.

 

 

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Out of Paris, this French Junior’s line made its American debut at Magic. The line mixes edgy screen tees, cute hoodies, pretty tops, and denim for an all-out fun European flavor.

 

 

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More and more companies have entered the market of organic apparel, and the junior sector is no exception. Using only organically grown cotton, free of pesticides, bleaches, and dyes that are easy on the environment and ultra-soft. Featured brands like Nike have adapted an emphasis on organic apparel along with emerging designers. These lines have successfully blended comfort with style and a nod in favor of the environment for a reasonable price.

 

 

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Pinup actress Pamela Anderson dipped into the fashion world with the launch of her new apparel and accessories line that was showcased in streetwear. The line drew upon ultra-sexy silhouettes and an abundance of denim mixed with slinky tops. The bustier style denim dress with lace up and printed denim mini were signature of the line. Merchandise featured vintage stonewashes and were detail-packed with zippers, pockets, and belts.

   
 

 

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Los Angeles-based T-shirt and outerwear line blends hip and gritty tee shirt styles with tailored fits. ‘Not your typical screen-printed tees’ feature extra embellishments like signature stitching and unique placed prints. The line was launched in 2003 and has since been making waves at retailers like Fred Segal with retails anywhere from $34 to $120.

 

 

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The soft-spoken singer has launched a pleasing ladies apparel line, offering a little something for everyone. Gray is actively involved in the design process and aims to ‘dress up’ fashion and set it apart from casual everyday wear that is so dominant. Well-fitting A-line skirts and satin tops with subtle detailing are all in store for Fall. The line also goes beyond normal size ranges and sells sizes from zero through 16.

 

 

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Radio personality and American Idol host Ryan Seacrest launched a new line of T-shirts and casual sweaters. The junior tee’s feature fun and interesting artsy screens and pair particularly well with denim.

 

 

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From renowned singer Will.i.am of the Black Eyed Peas comes a new apparel line that focuses on fine tailoring and precision cuts for ladies. Although small in inventory, signature pieces like A-line skirts and pleated jackets make great item pieces.

 
 
 
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