Reporter: Benjamin Klunker
and Arik Tremmel
BBB:
Karl Heinz of BBB’s view: On January 21-23rd,
BBB made very clear that Berlin has achieved the status
of being one of the world’s fashion cities! With
BREAD & BUTTER BERLIN’s success the German capital
is internationally perceived as the center of young, progressive
fashion and lifestyle culture. The three days of show were
accompanied by the exhibitor’s and visitor’s
optimism and enthusiasm. Despite the increase in numbers,
the quality level of visitors has been raised remarkably.
This was also confirmed by the majority of BBB exhibitors.
Besides the editors of relevant, international
trade and lifestyle press the best and most known buyers
and retailers used BBB as their information platform: amongst
others Slips (Munich), Off & Co. (Munich), Feldenkirchen
(Hamburg), Spoiled (Amsterdam), Apropos (Cologne), Undefeated
(Los Angeles), Beams (Tokyo), Penelope (Breschia), Bon
MarchÈ (Paris), Colette (Paris), LíEclaireur
(Paris), Harvey Nichols (London), Selfridges (London),
Harrods (London), Wood Wood (Kopenhagen), Norse (Kopenhagen),
Concrete (London), Hide Out (London) have been registered
at BBB. In total, some 42 000 visitors were on hand for
BBB!
Bread and Butter also announced a new
venue for the south of Europe: Barcelona. According to
Karl Heinz of Bread and Butter, The concept upon which
BREAD & BUTTER BARCELONA is based has been well received
throughout the industry. A number of brands currently represented
in the southern European region or eager to capture this
market have already announced their decision to take part.
The concept behind BREAD & BUTTER BERLIN will remain
unchanged; it has established itself as a prominent event
for the northern and eastern European region. From a strategic
perspective, this means that exhibitors will be in a position
to cover the entire European market with two key events.
The concept of presenting selected brands from the high-end segment of
contemporary fashion culture within the framework of a fantastic event
that embraces an entire city has been further enhanced ...
Mark your calendars:
BREAD & BUTTER BARCELONA July 8th
-10th, 2005
BREAD & BUTTER BERLIN July 22nd
- 24th, 2005
Fashionsnoops’ view: Reviewing
the BBB show is a tall order because at no other venue
will you find such a high level of quality, design and
inspired marketing as here. Every corner of the show floor
from the Tattoo parlor to the booths, stands and mannequins
right down to the lounges for relaxation are an exercise
in design, art and style. Nothing is left to chance, nothing
is left undone. Take the time to open up the pictures in
each section, and be sure to come back to this report often
because many of the trends seen here are nascent and sure
to migrate stateside over the next year.
Take a look at the Bread & Butter
Berlin show floor!
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