| The premiere of BREAD & BUTTER BARCELONA made an incredible impact to say the least! Numerous exhibitors, visitors, and guests celebrated the “tradeshow for selected brands” in the Catalan capital. B&B organizers celebrated with Barcelona’s mayor Joan Clos Down at the foot of Palacio Nacional de Monjuic on the opening night. The show was held July 8-10, 2005 and showcased collections up to Spring 2006.
A word from BBB’s Karl-Heinz Müller: We always believed in the success of BREAD & BUTTER BARCELONA and we always were positive with regards to the location. We have reached our high targets. More than that – our expectations have been highly exceeded. Our prediction, to cover the Southern European countries through Barcelona, was confirmed.
Barcelona was strongly adopted and drew over 45,000 visitors proving BBBarcelona’s international appeal. The number of Italian visitors, who were always very well represented in Berlin, also increased as well as French visitors.
BBBarcelona strengthened the brand BREAD & BUTTER and therefore the position of Berlin. The fashion segments represented have the strongest growth in the market, Barcelona cannot substitute Berlin, it was absolutely complementary. Both BBBs offer an exciting and differentiated brand mix.
Fashionsnoops’ view: Only at BREAD & BUTTER will you find such an amazing variety of exhibitors and unique design and branding concepts. B&B’s debut in Barcelona was the perfect component for an even broader assortment of vendors. From the exquisite ambiance to the people that walked the show and the merchandise, be sure to take an in depth look at our report below and our new reports that are highlighted in the Graphics and Accessories sections.
Stay tuned for complete coverage of upcoming BREAD & BUTTER BERLIN!
Mark your calendars!
BREAD & BUTTER BARCELONA – January 20-22, 2006
BREAD & BUTTER BERLIN – February 3-5, 2006
Take a close look at the BREAD & BUTTER BARCELONA show floor!
For coverage of more aspects of the show see the following reports: Accessories Graphic |
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