Magic is one of the largest and certainly one of the most talked about RTW trade show in the world. Fall '08 exhibitions were no exception. In this saturated maze of exhibitors, we bring you the latest, most forward designers.

 

Trends from men's exhibitors were all about interest in tops, classic outerwear and novelty interest in active wear. Sweaters contained tons on technique, seen with ribbing and braiding on zip-ups at Aspen. Soft military accents were seen with epaulettes as well. The shawl collar cardigans added a bit of old-school flair at American Blue. As usual, Coogi plays up casual favorites with Italian style graphics, color and engineered prints. Interesting back pocket detail embroidery was also a key element. Traditional button downs got a print update with larger scale paisleys from James Los Angles. Outerwear was done in washed out navy and ecru colored canvases. Overall, tradition seemed to reign strong with subtle fashion updates. Full list of selected exhibitors below.
From zen to zany, Magic runs the gambit for graphic inspiration, Brands like Chaser grabbed up every great liscence. Ethical tee shirt companies like E.K.G. took the Eco route, depicting nature imagery and green slogans. While other more urban exhibitors, namely those in street wear like Milkcrate Athletics, chose familiar 80's characters, bright 90's colors and bold all over geometric patterns.
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