MOOD

Whatever market you’re in, wherever in the world, you can’t ignore the influence of all things Green. Think of this as a lifestyle movement as opposed to a trend, as this subject is destined to stick around indefinitely and affect virtually everything. There are so many stimulants to talk about that we’ve divided our collage into 4 quadrants. Starting at the top right, it’s all about Green luxury. A higher standard of living comes complete with eco limos that use hybrids and the new Whole Foods Spa & Concierge which takes green grocery shopping to a new level and market. Everyday products that mimic nature are also on the rise. On the top left quadrant, there are “outside in” influences which mean that brands are starting to tap into the aesthetic of being Green. Take for instance a USB drive shaped in the form of a log. These products appear to be Green through nature visuals. So, even if you’re not so Green, you could fill your fascination with a nature façade. At the bottom left lies the “roots” of Green. This is the principle of reduce, reuse and recycle. This contains anything that is energy-efficient as well as biodegradable. The geniuses at Google started Blackle, the same exact website, only in black, which is said to reduce the amount of energy usage. Restored wood furniture is a big trend in furniture, and often has the ironic angle of placing a digital element to it, for example a digital clock instilled in reused wood. See more fashion examples in influences below, as there are several. At the bottom right, wordy Green marketing takes an ethical turn to add to corporate identity. Industrial upholstery giant, Victor, has taken a strong stance in making all ad materials reflect their Green efforts. This is a given push for anyone engaging in Green; to publicize what you’re doing and make it apart of your corporate identity.