Now that we are fully in-charge of our destiny and we are leading a healthier life, more people are reaching for a deeper spiritual meaning. The pop-culture wagon is filled with books that are written about spirituality. New magazines whose sole focus is on spiritual enlightenment are being published and Oprah showed the power of enlightenment with staggering numbers of people logging on or downloading the Eckhardt Tolle webinar she hosted for over 10 weeks. While the Buddhists have been preaching this form of enlightenment for millennia, we are ready to receive the mass-market version of sacred spiritual teachings thanks to Oprah. Because the consumer has a more spiritual outlook, brands, icons and imagery rooted in spirituality will speak to them. It is no accident that we are seeing more and more Buddha heads used as interior decoration pieces. Companies like Satya that create spiritual jewelry are gaining popularity and we are seeing designers like Donna Karan create new ventures like the Urban Zen Foundation and the tandem retail experience. While the goal of the foundation is to raise awareness and inspire change in the areas of well-being, preserving cultures and empowering children, her retail experience allows consumers to purchase knowing that there is a greater spiritual need that is being addressed. If consumers need a deeper purpose or reason to buy a product, speaking to their spirituality is the perfect hook. In the Zen culture trend, you will want to offer authenticity and truly respond to a deep need either via visuals, product capabilities or via funds and mission statements that speak to this receptive audience.