Bloomingdale's has completly revamped their men's store at the 59th Street and Lexington flagship in New York City.

The mood is undeniably modern and hip as house and dance music thuds from speakers above. The new contemporary sportswear and denim department features a wide array of brands including Red Ear, Bread, Simon Miller Jeans, Cheap Monday, 5EP, Oak, Rogue Gallery, YMC, C.P. Company, Helmut Lang, Kitsune, Bureau and Engineered Garments amongst staple brands. With so many hip emerging labels in store, we can't help but think Bloomie's is one step closer to the modern man.

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