Whyred opened its first boutique outside of Sweden, in the heart of Copenhagen on May 16th, bringing cool Swedish design to the hungry Danish public.

The full Whyred collection consists of womenswear, menswear, shoes and accessories spread out over 154 m2 designed by architect, Joakim Leufstadius. His vision was to use the exterior of the building as an inspiration point, reflecting the exterior onto the interior. The grey painted brick outside therefore inspired the grey painted wooden floors inside, and the brass outdoor signpost is carried through inside using exclusive brass for display units, lamps and the cash registry area. Whyred, Pilestræde 35 - 1147 København K.
 
 
 
 
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