This incredible strategy play right into the hands of the tween and teen demo who, after having been spoon fed starlets who sing, dance, act and design on Disney Channel are ready for the grown up version of that same relationship. This strategy is slightly more mass minded than Target's Go International plan that features different, albeit often obscure, designers in the coveted retail golden triangle in the junior department. Kohl's approach takes the trend into junior and young men's departments and relates back to pop, rock, indie and cross-over country stars which in turn covers about every single kid in the Kohl's audience. What's more is that it looks like the deal is not so much an artist-license as it is an interesting little agreement whereby artists furnish their fashion inspiration and are used in the publicity but don't actually have anything to do with the design of the product. Has Kohl's found yet another way to skin the licensing cat? After all, they were the original mid market store to successfully launch a celebrity brand with Daisy Fuentes!

This latest licensing-star relationship story will certainly nip at JC Penney's pockets who are pushing their American Living brand in hopes that classic Americana will ring at the register. Check back to our just added feature on tuesday July 29th for images from the Kohl's celebrity inspired back to school apparel. In the mean time, check out what else is moving and shaking at Kohl's!

Kohl's Department Stores 'Inspired by the Artists...worn by you' campaign, is poised to bolster the already strong-performing juniors' and young men's denim and sportswear brands at Kohl's. These collaborations feature some of today's leading musical artists in partnerships with some of Kohl's key brands.

"The 'Inspired' campaign is an idea that taps into the dynamic convergence between fashion, music and culture," said Julie Gardner, executive vice president and chief marketing officer for Kohl's Department Stores. "To bring this to life, our brands are connected with some of today's coolest musical artists - Lenny Kravitz and Levi's, Avril Lavigne and Abbey Dawn, Hayden Panettiere and Candie's, Plain White T's and Urban Pipeline, The Red Jumpsuit Apparatus and Tony Hawk and Vanessa Carlton and So - who have been encouraged to bring their own personal vibe to the mix. The result is unique fashion collections available at Kohl's that will appeal to a diverse group of shoppers. Beginning in July, the multimedia campaign will be seen across marketing mediums that are relevant to both students and their moms."

In addition to artist-inspired denim collections, the fully integrated campaign consists of national advertising, a consumer engagement contest, in store graphics, online and digital media, direct mail and public relations. The new song "Love Revolution" by Lenny Kravitz is incorporated into campaign elements and was selected for its inspiring message of unity, love and infusing passion into all aspects of life.

The 'Inspired' campaign features each musical artist and their individual back-to-school denim collection. Found within the juniors' and young men's departments, a variety of apparel and accessories - including graphic tees, denim bottoms, woven tops, necklaces and bracelets - will be available throughout the back-to-school season. Additional artist information:

Grammy-Award winning singer-songwriter Lenny Kravitz and Levi's have teamed up with Kohl's to 'Inspire' Levi's 511 denim and two exclusive tees based on Kravitz's latest album, "It's Time for a Love Revolution." Kravitz, a top-selling artist in rock history, was a natural fit for the Levi's brand, which is Kohl's number one national back-to-school brand. Kravitz will be touring the U.S. this fall.

Rocker, actress and teen idol, Avril Lavigne has pieces such as graphic tees and jeans from her new Abbey Dawn collection, available Only at Kohl's. Lavigne is currently on tour promoting her most recent album "The Best Damn Thing." Abbey Dawn, designed by Lavigne and inspired by her personal sense of style, brings customers a lifestyle brand that blends rock with a feminine edge.

Candie's girl and star of NBC's "Heroes," Hayden Panettiere's collection features apparel, accessories and footwear, including key back-to-school fashion styles such as a metallic bomber jacket and polka dot ruffle top. True to the Candie's brand, Panettiere's 'Inspired' collection is fun, flirty and playful. In addition to acting and philanthropy, Panettiere is set to release her first music single later this summer.

Two-time Grammy-nominated for their hit single "Hey There Delilah," Plain White T's bring their signature style to Urban Pipeline with graphic tees, hoodies and slim fit denim. Laid back yet style-conscious, the band compliments and personifies the young men's brand. Plain White T's will release their highly anticipated new album, "Big Bad World," September 23.

Florida-based band, The Red Jumpsuit Apparatus, adds to the Tony Hawk collection with items such as hoodies, polos and loose fit jeans. The Red Jumpsuit Apparatus resonates with the alternative Hawk consumer who strives for originality. The band is slated to record a follow up album to the successful "Don't You Fake It" this summer.

Grammy-nominated, multi-platinum singer-songwriter Vanessa Carlton's collection features grey denim, graphic tees and heirloom-inspired, alluring accessories from So.... Both she and So... embody an artfully casual style that is expressed through music and merchandise. Currently writing and touring, Vanessa Carlton continues to promote her most recent single, "Hands on Me," from her critically acclaimed CD, "Heroes & Thieves."

Take a look at the merchandise: